4.14.16


So we can’t do medical advice, but other than that, we’ve got a wonderful, huge number of questions that we have written-in beforehand. Of course, I love the questions here in real time. If you’re new and you’re shy, its okay you don’t have to post anything. But I promise if you do post something I’m going to do my best to answer it for you. And it’s going to be a lot of fun.

So we’re going to go for about ninety minutes. It’s going to be cool. I want you to do one new thing this week and that is the Support Group has been blown off. In a positive way, so I wanted to start a new tradition. I want to give the shout out to the most – I don’t know if you know this but in the Support Group we have this cool point gamification system, where you can get badges and points. So the more you participate, the more good points you get.

So Raina has been crushing it in there. Lynette Stork has been doing just a fabulous job; Jay Shay, Kitty Tolman, Melissa Moss, Linda Bayer and of course every member of the Family. Thank you so much. I just want to give a special shout out to these members because they’ve been exceptionally active and I so, so appreciate that.

I think you’ve now seen our official, we’ve got Rebecca. We’ve got Lori. On Wednesday our SANE certified coaches have been doing amazing work. I wanted to give a quick shout-out and thank you for them. If you’re not in the Support Group, please jump in there. It’s a fabulous wonderful place.

What are we going to do today? We have some great specific questions. I also have some new stuff I’d love to share. I love the real time questions. Let’s just do it up, shall we?

The other thing, I’ve got some great feedback here. I want to share it with you here now. Obviously the Ignite Program has a lot in it. For example we’ve got the Step-by-Step Program. We’ve got the Concierge, and within there for questions and issues that almost everybody has. Like cravings or eating on the go. Things like that, these big topics.

We’ve done everything we can to make sure there’s a huge amount of resources available in the Step-by-Step Program for those things. We’re helping your entire family to go SANE, that kind of stuff. Big and macro topics are covered in detail in the Step-by-Step Program.

Then there are some questions for example, like in the Support Group in which the SANE Coaches and other Family members are doing such a great job providing guidance on. What I’d love to be able to do on these Calls is make it like: ‘The stuff we’re going to do on these calls can only happen on these Calls.’

If I refer, ‘Please check out the Support Group’ or ‘Please check out the Step-by-Step Program,’ it’s not because I don’t want to help at all. In fact I want to help so much that we’ve got resources in place to give the most help with those topics and I want to cover new cutting edge stuff that we can’t cover anywhere else in these Calls.

So if that’s okay. I hope I don’t offend anybody by not getting to certain things. I want to maximize what we do on these Calls. I want to have the Ignite Program and the Step-by-Step Program and all the other programs in your Support Group. I want to do those of best service to you as well. Hopefully that makes sense and helps. So let’s rock and roll.

Let me give you a specific example, something that we need to cover in these Calls together. This is a really important point. I’ve never actually talked about this before so you’ve probably never heard of this before and it’s extremely important. I noticed that somebody in the Support Group – I think; it’s been kind of crazy and that’s why I haven’t cut or shaved my hair. It’s been a really busy time. I think there was a comment in the Support Group, I was reading it on my phone.

It was something along the lines of, ‘I use coconut oil and MCT oil (which is an abbreviation for Medium Chain Triglyceride) because I think it burns fat.’ or something along those lines. There was a lot of information-‘information’ – on the internet in general, rather mis-information on the internet that talks about either a short chain fat, coconut oil or MCT oil causing you to burn fat.

Now this is a great example, and with all this stuff, even with calorie counting. It’s like – Yeah, that’s kind of true but it’s not the whole story. And because it’s not the whole story if you take it literally or you take it the wrong way it can be really damaging. So let me just give you a concrete example. Coconut oil helps you burn fat or MCT oil is a concentrated form of a specific type of fat that is found within coconut oil, helps you to burn fat.

That could be interpreted as follows: If I take my existing SANE Diet and I just of MCT oil or I just eat 2 tablespoons of coconut oil per day, that will help me burn fat. That’s a totally reasonable interpretation of someone communicating to you, ‘Hey, coconut oil and MCT oil helps you burn fat.’

Here’s the full truth, which is really important; the actual science which is like a game of telephone. Some of these things are based in science but they go through fifteen media outlets, and five internet chat rooms and it gets watered down. What’s actually been shown in studies is what the researchers will do is they will take a 200 calorie diet that has a certain composition of protein carbohydrate and fat. Then they will do an isocaloric swap because they will take, say 400 calories of some other form of fat. They will replace that with either coconut oil or MCT oil or these medium chain triglycerides, these fat-burning fats.

Now, the scientific fact is that when you do that, when you do a calorie for calorie swap – if you took 300 calories of long chain and you swap them out and swap an equal number of medium chain fats in – you would burn fat. Because those medium chain fats would process differently than long chain fats to use SANE terminology, you could think of them as being less efficient. if you do an isocaloric means you take about 300 hundred calories of sugar and you replaced them with 300 calories of protein, you would burn more body fat. Because protein is less efficient at being stored as fat than sugar is. Well, medium chain fats are less efficient at being stored as body fat than long chained fats.

But it’s not true to say that if you just eat more of medium chained fats, for example say someone’s eating a really unhealthy McDonalds based diet what they’ll do is that they’ll just read this on the internet and say, ‘I’m just going to eat 4 tablespoons of coconut oil in addition to the low quality diet. Why am I not losing fat?’ That’s why. You can see how that’s kind of a half truth.

We talked about protein being efficient, but we always talk about eating more vegetables, proteins and fats instead of or in place of starches and sweets. And that’s very different. For example if you took a 3000 calorie diet and just started drinking protein shakes, that’s not going to do what we want it to do. You want to take the SANEr foods or in this case the less efficient fats and you swap them in place of the inSANE foods. Hopefully that helps because oil in general is the important thing to talk about.

Remember, oil is not SANE. That doesn’t mean it’s unhealthy, but it’s not SANE because oil is not a whole food fat. It’s the fat from a whole food extracted out so it’s refined concentrated fat, doesn’t mean we should never use oil. But I think this individual was led to believe that they should use coconut oil liberally because it burns fat.

Now we know coconut oil does not in itself burn. In order for coconut oil to burn fat, in order for anything to burn fat you would actually have to use up more calories being processed by the body than those put into the body. Those foods exist. That’s what most non-starchy vegetables are basically pure fiber and protein.

So to actually metabolize and digest celery – which is what we call a negative calorie food – to actually take celery from being celery to being something your body can do something with, from breaking it down to water to breaking it down to the teeny tiny bit of sugar that’s in it, breaking down the protein elements, breaking down the fiber element and eventually excreting the fiber out of the body. That costs your body more energy than celery provides.

There are these certain negative calorie foods. Oil is not one of those. It’s not even close to one of those. Oil is not the devil that you go like, ‘Right after Jonathan finishes this Call, and I’m going to throw away all my oil.’

Let me be very clear about this, because this can be a big difference maker for you. Oil is not SANE, there’s no fiber in it. None, zero protein and there is no water. So there are three things, the key components that are the common denominators across the tidy aggression, nutrition and efficiency. None of them are in oil. So that’s why oil is in other fats in the SANE spectrum.

The only reason to use oil is because you have to and I would encourage you to explore ways where you don’t have to use it at all, or you can use it a lot less of it. Buy a lot of eggs, because eggs are super SANE.

My mother – I’ve seen her cook, and I love her, she’s a fantastic cook – just scoops oil and puts it in the pan. Way more oil than could ever be needed to prevent the thing from sticking to the pan. You can go, ‘I’ve got a big old tub of coconut oil,’ because coconut oil is a great oil to cook with. It has a high smoke point. It doesn’t get all mingled and turns into trans fat. Not like poly-unsaturated fats would if you cooked with them but just a teeny tiny bit will coat the bottom of the pan and cause things not to stick and that’s great because since it’s not SANE you don’t want to go out of your way to eat more of it.

Other things like salmon, salmon is super SANE and pan syruped salmon is delicious. But we’ve been programmed to put oil in the pan. Put olive oil in the pan, that’s the best option. If you don’t have the best option put coconut oil in the pan. We have to put oil in the pan.

There are cooking techniques such as brazing and boiling or broiling that can be great ways to still have delicious flavor and delicious taste. When you’re cooking that piece of salmon just lay down a thin layer of water in the bottom of the pan and that will prevent it from sticking and it will add wonderful of moisture to the fish and I just think it’s really important. The indiscriminate use of oil does not increase your SANity at all. It’s not SANE.

Anyone who tells you that these fats will burn fat is only telling you a half truth. What the research has actually shown is that only when they are swapped, only when you take more efficiently processed fats by your body and you swap in these less efficient fats – which are good for you – only then do they contribute to fat loss. If this doesn’t make sense, please post a question as a question in the chat box.

That’s a big, big, big, important distinction to make. Hopefully that’s a great example of the kind of stuff that I want to cover in these Calls because it requires a lot of nuancing and a lot of caveating. Hopefully that is helpful here.

Please keep in mind that another way to think about oils is that whole food fats are very important. When anyone talks about healthy oils we have to think of in terms of oil is refined fat. Why am I making this point?

What is sugar? Most sugar comes from whole foods. Sugar cane or sugar beets are two of the primary sources. To be frank, if you were to sit around and chew on sugar cane you’d be fine, because you’d never consume a ton of sugar for it to be an issue.

But when we take sugar cane and we extract out concentrated sugar, it’s really easy to overdo it. It’s really easy to overdo it with extracted out concentrated fat. Again, it doesn’t mean olive oil is bad for you.

It doesn’t mean coconut oil is bad for you. But it does mean if you’re thinking, if the words ‘olives’ and ‘coconut’ are in your brain. Just stop there. Eat more olives. Eat more coconut. Eat more of the whole food. Rather than just taking all the fiber, all the protein, all the water out and then

Same thing with juicing versus blending; I love blending so much, blending is taking a whole food and essentially just pre-chewing it for you. All the fiber is there, all the nutrient is there. All the SANity is there. Whereas – funny story here we can only ever do these on these Calls and I don’t share anywhere else.

You may remember there was a television show a while back. It was the Bethany Franklin Show or something like that. I was scheduled to be on that show and I was going to debate the guy, I think his name was Joe the Juicer. He produced a movie called Fat, Sick and Nearly Dead He’s Australian, I believe, juicing is his thing. I was so excited. The whole point of the debate was ‘Is going on a juice-only diet healthy?’ It wasn’t even going to be a debate. It was going to be without much of love and sensitivity. All you do is drink juice.

To be on a sugar-only diet and all sorts of essential nutrients. But what is juice? Juice are whole foods with all the fiber removed. We want the whole food. If there is one food that everyone is agreeing with, or in, on, or through is that food in its natural whole state whenever possible is your best bet. Hopefully that is helpful.

I do see that I got a question here Live from Anne. It’s the first live question and I want to give it preferential treatment. Anne asks, ‘When you eat 25 grams of cottage cheese with 25 grams proteins and 7 grams of fat in count, so how much? ‘

Anne, I’m sorry I might be misunderstanding your question but I think it has to do with SANE scoring. You’re probably eating whole fat cottage cheese because if it was skimmed or low fat cottage cheese, I don’t think it would have 10 grams of fat in it.

But yes, if you eat for example like a fatty piece of meat generally speaking if the food is going to be giving you about a 150 calories from fat, that would count as a serving of whole food fats. Now if the food only contains 10 grams of fat, that’s nine times ten is ninety calories from fat.

Depending on your body size, if you are very small or if your optimal body size is very small and petite, then a 100 calories worth of fat may count as a serving of whole food fat.

But if you are of an average size or if your body structure would be of an average size, if you are at your ideal body composition than it’s usually more like a 140 calories. If you’re eating a lot of cottage cheese maybe you’d wound up eventually and count a serving of whole food fats in addition to protein for that. If you are ninety calories from fat, it would not need to count as a serving of whole food fat.

Alright, so some other good question here. There was a question from last week that we didn’t get to and we promised that I would bring them forward to the next Call and this one was, ‘my family and I will not give up spaghetti and [inaudible 23:50] from only black beans. The family loved it and I found pastas made of chickpeas, adzuki beans and mung beans respectively. And sprouts which is another names for twitter joes or those types of places. I have been trying them out as well. No grains in the ingredients. All have 14 to 25 grams of protein and 9 to 13 grams of fibers per serving of 50 grams. Since this has brought some peace to my family, I was wondering how you feel about these bean pastas as a substitute for wheat pastas.’

Great question. First of all, I love the way that question is phrased. How do you feel about bean pastas as a substitute for wheat pastas? The reason I love the phrasing of the question is not like, ‘Are bean pasta’s good or bad?’ because that depends on our goals, that depends on what we’re eating them in place of. We have to be very strategic in how we think and how we talk. For example, saying, ‘Our bean pasta’s SANE or inSANE,’ is a very different question than ‘Our bean pasta as a substitute for wheat pasta is a good idea.’ totally different questions. I can tell you with 100 percent confidence. You’ll often hear me on these Calls give you answers which are like, ‘Well, maybe.’ this, that, because the question could go in many different directions.

Bean pasta’s without a doubt a SANEr, alternative in place of wheat pastas. In this specific case, if you’re looking at a 50 gram serving and 13 grams of that are coming from fiber and 25 grams are coming from protein.

Then let’s say in the 25 gram case, the thing you’re eating there is 50percent protein. Even on the 9 gram end of the spectrum for fiber, 25 plus 9 that’s well over. It’s about 60 percent of the net weight that you’re eating is coming from fiber and protein. Since that’s a dry pasta, there’s not going to be any water in it. That’s why it’s sort of dry pasta. I would imagine the rest of it is going to be trace amounts of fats and the rest would be carbs. Remember carbs aren’t bad, we just want to get our carbs from the SANEst sources possible, non-starchy vegetables being the SANEst source possible.

I don’t have personal experience with bean pastas, if 60 percent of the calories are coming from protein and from fiber then the remaining calories are coming from carbs. Those carbs are coming from an extremely SANE source.

So again carbs are not the enemy at all. We just want to make sure that carbs are coming from the SANEst source possible. From sources that are as high in water, fiber and protein as possible. Dry pasta doesn’t have any water at all. But even that said 60 percent of it are coming from pure SANE sources. Those are a great substitute.

It is also a great question because while beans are in the middle of the SANE spectrum they’re not like, ‘Go out of your way to eat 12 servings of beans per day.’ When you do score beans using the app or the website, the way the actual algorithm works, is that your SANE score does not go down for the first one or two servings of beans. They are just thought of as neutral. They do have some benefit, but if you eat too much of them they do have some cost whereas things like sugar and starch are actually going to drop your SANE score things like non starchy vegetables really increase it.

Bean pastas sound like they’ve even taken some of the sugar out, they’ve made beans and legumes even SANEr, which is totally possible if you look at things like vegetarians and vegans. Pea proteins or rice protein; you can take rice and you can extract the protein out and you can end up with – while regular rice is something like this is just a guestimation. The clean rice protein that is available in the SANE store has 60 plus protein. Pea is even higher. It’s got a concentrate that is 80 plus percent, whereas a pea in itself or a legume is going to be much lower. In a 30 percent range, I’m estimating.

It actually sounds that these bean pastas are almost like this is a regular beans over here and this is a pea protein powder, it almost sounds like these pastas are right in the middle. That’s pretty brilliant.

Whoever asked this question, thank you. Please let’s talk about this in the Support Group if we’re not already, because those sound like they could be some awesome ways to increase our SANity. Sometimes when we talk about a bridge to getting SANEr, A SANEr option but it’s not quite SANE, this sounds like its actually SANE. No need to feel bad at all. Great question.

We’re going to keep this to 90 minutes or until I pass out. So there’s always that disclaimer. The next question here is, ‘I do not eat meat, tofu or dairy. After watching SANE videos I’ve started to include eggs, cheese and seafood back into my meals. I have a good vegetable protein shakes. What is the best way to balance the requirements?’ again, very thankful for this question because if you eat seafood and eggs you’re good. If you don’t eat meat and are what’s called a ‘pescatarian’ which is you eat sea food and other animal products but you don’t eat meat you can not only be SANE but you can be optimally SANE. The optimal source of nutrient dense protein is seafood, if you’re willing to eat seafood or even eggs.

This is a good thing for us to cover in these Calls. We talked about ‘A calorie isn’t a calorie,’ and earlier we talked about ‘Fat isn’t fat.’ Omega-6 fats are different from the Omega-3 fats, which are totally different from Omega-9 fats which are different from saturated fats. Within saturated fats there are long chained saturated fats, medium chained saturated fats and short chained saturated fats. A calorie isn’t a calorie, a fat isn’t a fat, a protein isn’t a protein, sugar isn’t sugar. There’s fructose. There’s lactose. There’s maltose. There are all of ‘toses.’ I got mitoses.

Protein isn’t protein. Protein is evaluated in terms of what’s called biological value or BV. What that means is how much of the protein you ingest can your body actually use. That’s another reason why the things we read on the internet or on most websites do such a bad job for us in terms of what will have on our health. Because they have like things like peanuts are a good source of protein are unfortunately.

If a food gets 70 percent of its calories from carbs or fats then it’s potentially a good source of carbs or fats not a source of protein. Let’s pick something like eggs, they are totally SANE. An egg gets about 64 percent of its calories from fat. It’s totally SANE, but if it gets 64 percent of its calorie from fat, it’s a whole food fat not a nutrient dense protein. It gets more of its calorie from protein than it gets from, because if it gets more of its calories from fats then it’s a fat. If it gets more of its calories from carbs than anything else then it’s a carb. If it gets more of its calories from protein then it’s a protein.

Things like quinoa is a good source of protein that is actually saying is, ‘Relative to other grains, quinoa is higher in protein.’

The truth is quinoa has more protein in it than rice. That’s true. But now to say that quinoa is a good source of protein is false. The reason for that it’s going to provide 3 or 4 times more carbs than proteins. That in itself is not good for you even though it’s a good source of protein.

In addition to that the protein that quinoa does provide has a low biological value, meaning that your body cannot make use of all of it, as you could imagine for a protein that comes from a plant. The reason your body needs protein is that it’s going to synthesize it into human tissue.

You could probably imagine intuitively that for example as I talk about spinach calorie for calorie is higher in protein than a fatty steak is. Now of course, you’re never going to eat 600 calories of spinach. So there’s no way to get enough protein from spinach. The point is even if spinach does have a high percentage of protein, which it does relative to other vegetables, and even if quinoa does have more protein relative to other grains it’s still low on a biological scale and then in terms or availability it just cannot be synthesized by the body readily, whereas animal sources of protein or even some of the dairy is a source of animal protein, eggs, egg whites. These have an extremely high biological value. Specifically egg whites are the standard. The biological scale is from zero to hundred and an egg white (or egg) is a complete standard.

Then there are things – that I don’t really know and this probably doesn’t make sense – like whey proteins that are above a hundred. This doesn’t really make sense, but I think when they developed the scale, whey protein wasn’t really a common thing. But when they measured it, it breaks the scale.

The point is if you’re eating seafood and you’re eating egg whites those are brilliant, delicious super nutrient dense sources of protein. They have extremely high biological availability which means your body can make use of them and that’s extremely important.

Just one other advanced side note while we’re talking about ‘Protein isn’t Protein, Carbs aren’t Carbs and Fat isn’t Fat.’ You’ve probably heard a lot about omega-3 fats in the Ignite Program because I love, and the scientific research loves omega-3 fats. They are one of the only foods in the world that you can get a prescription for. That’s how powerful they are. You can get a prescription for omega-3 fatty acids from a psychiatrist most commonly to help with some neurological and mental issues.

Omega-3 fats are another great example of biological availability in the looser definition of the term. Meaning how much can your body use in the macro nutrient provided.

I love chia seeds. They are in the SANE All Purpose Baking mix. I eat them every day. There’s nothing in the world that – let’s talk openly here – helps me to stay my gut motility to use the technical term. My bathroom time goes a lot better when I eat chia seeds every single day more than anything else ever.

I’m going on a vacation with my wife for a 10 year anniversary shortly. First vacation in two years; we’re going on a cruise. It’s going to be amazing. We’re going to have all the SANE food in the world, but I’m going to take a bag of chia seeds with me. That’s how much I love chia seeds.

Another reason I love chia seeds is they’re really high in omega-3 fats. However, it’s really important to know that an omega-3 fat isn’t an omega-3 fat. There are three different forms of omega-3 fats. I’ll just do the short versions, ALA, EPA and DHA. ALA is found in plants. EPA and DHA are found in animals predominantly fish. I know they are in grass-fed meats. They are. But the amount of grass-fed meat you have to eat to get a therapeutic dose would be more grass-fed meat that most non-millionaires could afford or would want to consume. Grass-fed meat is still great for you.

ALA, the omega-3 fatty acids found in plants is not going to be well used by the body. What I mean by that is the great example. ALA isn’t used by the body. When you eat ALA the body has to convert it into DHA and EPA, into those forms to be used by the body. There’s actually a conversion process that takes place within your body during which waste happens.

If you look at the nutrition facts for the chia seeds and flax seeds, you’d be like, ‘Oh my goodness, the amount of omega-3 fats that I can get in chia seeds. Why would I ever eat salmon? I can get 10 grams of omega-3 fats from chia seeds so easily; whereas, it would take way more salmon to get that much omega-3 fats.’

The key difference is when you’re eating salmon you’re getting pure EPA and DHA which is going to go straight into your body and be totally utilized. Whereas when you’re eating chia seeds or flax seeds you’re getting ALA or alpha-linolenic acid which your body then has to convert into those other substances. So it’s not all going to get used. While the raw amount you’re eating, the amount that is actually available for your body to use is much lower.

Thank you so much for the congrats on the 10 years. I really appreciate that, I can’t believe it’s 10 years.

One other thing while we’re talking about this – because that’s the point of these Calls and because I want to give you this cutting edge goodness – is ‘Protein isn’t protein,’ we’ve talked about that. ‘Fat isn’t fat. Carbs aren’t carbs.’ We’ve talked about that. There’s fiber, there’s sugar, there’s starch – many different types of each of those, resistance starch, blah-blah-blah. When people say that a calorie is a calorie, I want to give you an analogy that I haven’t really shared publicly, but I’m going to soon. But you’re going to hear it here first. I think it’s really powerful, because ‘A calorie is a calorie’ is true in an irrelevant way. So it’s a measurement of the quantity of the energy something provides. Why is that relevant?

Here’s why it’s relevant. Let’s talk about units of measurement. There are other things we put into our body, for example a pill. You might take 50 milligrams of a Baby Aspirin. 50 milligrams is the quantitative measurement. Baby Aspirin is the quality. It’s what the 50 milligrams is made up of.

This is really important. You might want to write down as an example; because it can change the way you look at food forever. So the 50 milligrams of Baby Aspirin is the quantity of Baby Aspirin quality.

You could also have 50 milligrams of Oxycodone, or Morphine, or Zoloft. Anyone who’s ever taken those latter three prescriptions will tell you that, ‘Yes, 50 milligrams – the quantitative measure – is the same as 50 milligrams of Baby Aspirin.’

So in that sort of irrelevant sense if someone was to ask, ‘How much does this pill weigh?’ Yes, they ‘weigh’ the same. But that’s not actually what anyone would be asking.

If someone were to say to you, ‘Is 50 milligrams of Baby Aspirin the same as 50 milligrams of Morphine?’ You would of course say, ‘Absolutely not.’

‘Would you give your 5-year old X milligrams of Baby Aspirin? Sure.’

‘Would you give your 5-year old X milligrams of Morphine? Absolutely not.’

‘Well, a milligram is a milligram!’

Wait a second here. Of course a milligram is a milligram in terms of quantitative but that’s not what we’re talking about. What we’re talking about is not only quantitative but also qualitative. What it’s made up of.

Another maybe simpler example; this cup is 12 ounces. A cup in general is 8 ounces, but this cup I believe, is 12 or 16 ounces. So let’s say this cup is 12 ounces. I’ll put this cup in front of you and I say, ‘Hey, this 12 ounce cup of water,’ and then I pull out another cup from the other side. And I have gasoline in this cup. And I say, ‘Well, 12 ounces is 12 ounces.’

You would say, ‘Yes, Jonathan. That’s true in one sense. But in the life threatening sense it’s not true at all because sure I would happily drink this 12 ounces of water, but I’m not going to be drinking this 12ounces of gasoline.

That’s the problem with the quantity and the calorie thing. So yes, protein is protein in terms of the fact that we have words that categorize things. We have three macro nutrient categories; protein, carbohydrate and fat.

So yes, the stuff you find that has amino acids in quinoa is protein like the stuff that you find in salmon is protein. But qualitatively it’s totally different. Just like qualitatively one calorie is not the same as another calorie. Just like milligram pill is not the same as milligram pill. Or just like ounces of liquid is not like ounces of other liquid.

Let’s do one more comparison. I’m in a room. I’m in one bedroom full of oxygen. So if the other bedroom is full of carbon monoxide. One bedroom is not one bedroom. One if full of a totally different quality of gas than another. One is toxic, the other one isn’t.

Calories; one could be filled with a hundred calories of toxic nonsense and another thing could be full of a hundred calories full of nutritional therapy. So goodness sakes, hopefully that is helpful. It’s a huge distinction. It’s a huge difference.

That’s what a SANE lifestyle is all about. It’s about looking at the quality of what’s going on, of what’s going into our body, what’s going into our mind. How we’re moving our body, looking at things qualitatively not just quantitatively. Hopefully that makes sense.

Got to calm down. That one gets me amped up. ‘Calorie is a calorie.’ Yes, come on. In an irrelevant way, but that’s not what we’re talking about is it? Alright, cool. Hopefully that helps you.

Let’s talk about some questions that are coming. Questions about sugar and fat and the metabolism, how does alcohol effect things? Alcohol from a caloric perspective, proteins and carbs. 4 calories per gram fat, 9 calories per gram alcohol, 7 calories per gram.

Alcohol in itself, as most of us know is processed as a poison by your liver. When you drink alcohol, it goes through your liver. Your liver tries to eliminate it from your body. Obviously consumed in non-lethal doses, your body can tolerate it. It’s fine.

However, the challenge is really the quality of the alcohol we’re drinking for example beer. The issue isn’t really the alcohol, the issue is beer is made of starch and selectively causes your metabolism and hormonal makeup to get all messed up. So that’s why a beer belly isn’t an urban myth. It’s real. You can have people that are otherwise thin but if they drink a lot of beer they get visceral belly fat, which is terrible for you from a health perspective.

That’s because alcohol suppresses testosterone production in males. It suppresses estrogen production in females. It’s not a great thing. That doesn’t mean you can never drink alcohol but it just means you want to find the SANEst sources of alcohol. You could think about a soup or sugary alcoholic drink, that’s completely inSANE because the liquid of the alcohol is contained in is essentially rum and coke. The problem is the coke not so much the rum. Or like orange juice and vodka. If possible just drink the vodka. Eliminate the orange juice.

As a general rule of thumb, wine is preferable to beer. Clear hard liquor is the SANEst source of alcohol in the world. So you have to drink alcohol; alcohol is not SANE. It doesn’t mean you can never drink it but it’s not SANE. It has no protein and fiber. It has no essential nutrients in it. Yes, it has poly-phenols in it. But the amount of poly-phenols you get in it—Again it’s the same question as, ‘Is quinoa high in protein?’

‘Does red wine have more poly-phenols in it than Coca Cola?’ Yes.

‘Should you drink red wine because that’s the only place to get poly-phenols?’ No. You could drink green tea. Tea is astronomically high in poly-phenols. Cocoa is super high in poly-phenols.

So if you have to drink alcohol, go with wine rather than beer and go with clear hard liquor as opposed to sugary drinks or beer. If at all possible try to steer away from it because it’s not going to do you any favors.

We’ve got some Live questions coming in here. Lynn: ‘On your website where can we find the recorded coaching videos?’ Down in the footer click on Stay Motivated. They’re all down there. I’ll also send the link out for each one of these Calls which will give you a link down so you can see a good record of them there.

Next question here: ‘I continue to love more info about the psychological aspects of making positive lifestyle changes and why it is so difficult?’I agree with you. I got asked the question a few coaching sessions back which was the hardest part of my experience with SANE. Teaching it and building the organization and the community around it. It’s absolutely mental stuff. I could take the rest of this call and talk about the lot of mental stuff. If and when I write another book, it’s probably going to be about exercise. But then the one after that is going to be about the emotional stuff, if I write one. I don’t know. I know a lot of people don’t have time to read books anymore, so as you’re experiencing with the Ignite Program, there are a lot of other ways to communicate some things which sometimes work better for people.

Anyway, my personal opinion and I’m ranting about this in the Support Group like a week ago. There are so many levels to the psychological challenge here. One of the biggest ones–Let’s talk about two this week. One of them has to do with the misogynistic things in our society. The other one has to do with time. If I forget to talk about one, please remind me in chat.

If you think about the common language that’s used around eating and exercise specially with females, especially throughout the 50’s, 60’s, 70’s, 80’s,90’s. Recently it’s kind of changing–Men quit caring how they look. It’s becoming more common.

By and large the pressure is put on females and the pressure is as follows. ‘Don’t eat food, like if you go out on a date you better eat less than – If you’re a woman and you go out with a man, and you eat more than him, that’s passé. You can’t do that.’

The other thing you can’t do (I don’t agree, I think the opposite and science shows the opposite. But this is what we’re told) is when you as a woman exercise, there’s the women’s area of the gym which has little pink 2 pound weights. And we’re going to laugh and play around on cardio machines and in classes, because that’s what women need to do. Let the men do the real work over here.

Are you kidding me? Is it 1920? What? Seriously?

But in a culture in which we have come so far in so many different areas in terms of gender equality we’re still like, ‘Yeah, you know women really shouldn’t eat food and they definitely shouldn’t lift weights because women are supposed to be small and weak and fade into the background.’

What? Is that what we’re really saying? Is that what Weight Watchers is really saying when it says ‘Watch your weight.’ The name of the company is ‘Watch your Weight.’ Watch your kids grow up. Watch your relationships blossom. Watch your professional aspirations come into bloom. Don’t watch your weight.

Are you kidding me? Like who’s laying on their deathbed saying, ‘All right what I regret is I didn’t count my calories enough.’? That’s garbage.

Here’s the truth is – and this is the mental road block we have to overcome. And that’s why it’s especially hard for females, because even to this day are told the opposite. Whereas men are like, ‘Be a man. Eat steak. Lift weights.’ So at least men have that going for them.

As women, it’s an extremely challenging fact that the single most effective way to heal your metabolism, heal your hormones is by eating an abundance of the right quality of food. Meaning if you’re not eating 2 to 5 pounds of food per day – notice I didn’t say 5000 calories per day – the vast majority of which comes from non-starchy vegetables and nutrient dense proteins which take up a lot of space. You’re not giving your body the raw materials it needs to heal itself and to rock and roll.

Especially if you’re able to overcome this ridiculous gender barrier that’s been put up when it comes to exercise and you’re unable to strength train. It’s so infuriating. ‘Here’s how women should exercise.’

To build muscle and to burn fat we have to release certain types of hormones in our body. That just happens. Forgive me for this crude analogy, but if you take a razor blade and you slice skin of a human being, I don’t care if you’re a man, woman, young or old. Razor blade plus skin equals the skin gets cut.

Weight training plus human metabolism equals things like epinephrine, adrenaline, noradrenalin, low doses-healthy doses of testosterone, insulin like growth factor. These hormones get released. They cascade a change in your body that will cause your body to just cleave fat cells, burn or empty sugar out of your cells. It does things to your body that no amount of Zumba – nothing against Zumba, the goal is to have fun with your friends. Dear God! Don’t smarter exercise, smarter exercise is not possible to do with friends. You can’t really breathe or talk.

So if you’re trying to have fun with your friends-do Zumba. But if you’re trying to transform your life and transform your metabolism by releasing the hormones that do that; there’s no such thing as ‘Here’s how men should train and here’s how the women should train.’ That doesn’t exist.

It’s not like, ‘Vegetables are good for women, but not good for men.’

We are homo-sapiens. Obviously there are differences between women and men. Just like for example no matter how much 99.9 percent of females weight train. They won’t ever look like a man. Simply because weight training will optimize the level of testosterone in your body to maximize fat loss and to maintain sexy, metabolism healing muscle tissue.

Females usually have the level of testosterone even an optimal level that a 10-year old boy does. So you can imagine, you can have a healthy 10-year old boy do weight training all day. There’s only so much muscle that boy is going to put on their body. Same thing with the females.

What we can do is we can optimize that hormonal profile, specifically a lot of the sex hormones by doing to the SANE form of the exercise tying it back to this whole time.

The form of exercise that females have traditionally been told to avoid. If you go back to the 60’s and you look at the scientific literature. It was really like, ‘Females if you weight train you will become sterile.’ There’s actual ‘research.’ Doctors saying that, which is not true at all. If you want to optimize your sex hormones: Strength training.

So that’s road block number one. When you look at the two primary levers we have to heal our metabolism. Especially females have been told literally to turn them both off. Both hands are tied. Eating a lot of whole nutrient dense SANE food – tie that hand behind your back. ‘No you should just count calories and eat 1200 calorie snack packs all day.’

Then the other lever that you have in the other hand, which is do a little but very intense safe resistance training – that hand has also been tied behind your back. So now you’re left in the scenario where you have to wake up early and do cardio, or you eat a low calorie processed nonsense diet, while you get stressed up by the media that tells you that everyone should have six-pack abs.

While we’re at it, I’m just going to rampage this whole time. In a good way though, in a good way. So six-pack abs are not natural. There’s nothing wrong with having six-pack abs. It’s great. But it’s a little bit like being able to play a Beethoven concerto or sonata or something, forgive me if I’m not using the right words, on a piano is great. But it’s not something that you can just casually do. Anyone who can play the piano professionally has put a professional amount of effort into doing that.

When we see these magazine and they’re like, ‘Look at this person. He has six-pack abs.’ Yes, we could do that too, if we put a professional level of time and effort into looking that way.

And I’ve got a secret for you, those people do not look that way when they’re not having photo shoots. I’ve been to conferences with other ‘health people.’ They don’t look that healthy. At all. You’d be shocked. You’d be really, really shocked.

I think one of the biggest mental challenges is our levers have been tied behind our backs. To mix metaphors all day long. And then there are ridiculous expectations placed upon us. So that happens.

Now, we need to restore and heal our relationship with food. We need to see food as therapy rather than the enemy. That might be worth writing down. ‘Food is Therapy, Not the Enemy.’

Then we heal our relationship with exercise, it’s not about just doing more low quality exercises. It’s about doing less but right and high quality resistance training exercise.

But then we live in a culture, which takes our time-table and it just messes it up. Because when it comes to fat loss; fat loss is a natural process. What do I mean by a natural process? Natural versus an artificial process. Artificial process like playing a video game. Totally artificial process. It’s not real.

Growing a flower, growing a tree. This is a natural process. Growing a tree is a good example , I should talk about this in the Support Group. There are things that we can do that will help a tree grow faster. Rich soil. Fertilizer. Water it. Sunlight. but at the end of the day there is no way, nor will there ever be a way to take a seedling and to turn it into a giant Oak tree in 21 days. Miracle.

‘You can go from playing chop sticks on the piano to being a concert pianist in 21 days!’

‘Or you can go from not knowing what a basketball is to playing professional basket ball in the NBA in 21 days!’

‘The 12 week transformation where we’re going to take somebody who does not know how to do algebra and they are going to graduate from advanced calculus at the Massachusetts Institute of Technology (MIT) in 12 weeks.’

All of those examples I gave, we would be like, ‘That’s ridiculous. That can never happen, that’s not how those things work. But for some reason in our society it’s okay. I think the FTC is trying to crack down on this. But it’s okay to be in a magazine and to say, ‘Look there’s this person who is morbidly overweight. They can become professionally fit.’

That’s why I used this term before. Professional basketball player, fully grown oak trees. Professional piano player.

Yes, we can do all of those things. We could do them all. But we can’t do any of them in 30days. And we know that. It takes time.

For some reason we continue to get told – it is what it is – we continue to get told. In this one area of life, like this natural system aka the human body. If you have diabetes, there’s nothing you can do to go from having diabetes one day to thirty days later-no diabetes. It’s going to take some time for the body to heal itself.

If you break your ankle, of if you have cancer, or if you have any other severe metabolic condition. No one would ever be like, ’21 Days miracle cancer cure.’

If you heard that you would saylike,’21 Days really? There must be some side effects going on, or there must be something else working, because that’s not how a healthy human body works.’

We’re lied to when it comes to fat loss. We know that obesity is a disease. It’s severe dis-regulation of our brain, our hormones, our gut, our working. It’s something that we can absolutely fix.

But just like taking a seedling and growing it into a beautiful oak tree, just like going from playing chop-sticks to playing Beethoven.

Just like starting to learn algebra to become an advanced rocket science expert.

It takes time, and we get that and our society will not pressure us to like, ‘It’s been 30days Oak tree. What are you doing? You’re a bad oak tree, because you haven’t fully grown in 30 days.’

Because of what we’ve been told, how we’ve been conditioned, we look in the mirror after 2 weeks and say, ‘Why am I not professionally fit?’

It’s not our fault, because we’ve been told that it should work like that. But it doesn’t. Once we get our sort of ‘Eat food as therapy. Heal your hormones through the right form of exercise.’

Then the third mental road block is it takes time for a natural processes to happen in a healthy way. There are all sorts of crazy fen-fen and ephedra and if you really want to go crazy there’s Amphetamine, crazy things like steroids you could do to have unnaturally fast results. But then that will cause unnaturally dangerous side effects.

So when to try to hack – and this is why I hate the term bio-hacking – And here’s why I don’t like it: would you ever want to bio-hack children?

If we wouldn’t want to do it to children, why would we want to do it to adults. You don’t bio-hack a 2-year old. You don’t hack anything. You heal things.

Healing takes time. Here’s the beauty and here’s the difference between healing and hacking. A hack by definition comes from information technology. A hack is what you do when a computer program isn’t working and you need to fix it temporarily, in a way that you will then change for real later.

It’s like a putting a turner kit on. The formal definition of hack, if you look it up other than hacking with an axe. Hack in this context is a temporary solution that will have to be re-addressed with the real solution later.

We’re living in a culture where it’s about quick fix and all about doing hacks. Hack, Hack, Hack. But we forget, we’re not told that the hack was never supposed to be the fix. The hack isn’t healing. Healing takes time and it will always take time.

There are things to be clear. Like get a great piano teacher and you can learn the piano faster. Certainly if you goal is to learn the piano when you’re playing the trombone, then you’re really not going to learn the piano. Why am I bringing up that analogy? Well, if your goal is fat loss and you’re afraid to eat fat and on top of it you need to eat sugar. That’s a little bit like playing the trombone when you’re trying to learn the piano. It’s not doing any favors at all. But if you had a great piano teacher, you could do it faster. Becoming a great pianist isn’t measured in terms of weeks. It’s measured in terms of months and mastery is measured in terms of years. Once you know the piano – You know the piano and you’re good.

Once you heal your metabolism and you develop these SANE habits and the SANE mindset and you stick with it. You will be set for your life. It’s a mindset thing. It’s a lifestyle thing. Vegetarians and vegans who have that lifestyle down have that mindset down. Or someone who’s kosher, or someone who is halal, or someone who practices the word of wisdom in the Mormon tradition.

Maybe we have some vegetarians on the Call here, disagree with me if I’m wrong here. But I’ve never met a vegetarian who wakes up in the morning and is just like. ‘Oh my gosh! I want meat so bad.’ They just don’t eat meat. They don’t do that. That’s not their lifestyle.

When you go SANE, you give your body to heal, to sugar detox, to become fat adapted. All these things that we talked about in the program. When you give it time, it will give you all the time in the world. I like to say, ‘Give SANE a year.’ It might not take a year, depending on where you are. It could take 6-months.

But if you give SANE a year, which seems like a long time in the ‘fat loss world’. But in the ‘everything else world,’ a year is nothing. You go to college for 4 years to get a business degree that may or may not serve any good. That’s 4 years and $80,000.

Give SANity one year and it can reverse 40years of damage and set you on a path to be successful for the rest of your life.

But in addition to being told that we shouldn’t eat food and we shouldn’t do resistance training we’re also told that we should be able to burn a 100 pounds of fat in 30 days. Therefore, when that doesn’t happen, we think we’re failures and we give up.

But if we’re thinking about this in terms that we’re extending the timeline. There’s nothing in the world – and this is just pure human psychology – that is more de-motivating than the perception that you are either failing or not making progress.

If from a metabolic healing perspective you’re measuring your progress daily by looking on the scale, you are going to feel like you are failing. Thirty days in a row and them by Day 31 you’re going to say, ‘I give up. I can’t do this.’

But if what you did instead was at the beginning of going SANE you got blood work done by your physician to actually measure what’s going on the inside your body. Every time you measure you would see meaningful changes, that are happening on the inside. When those changes are done happening on the inside they will manifest on the outside. You won’t need to try to lose weight. Your body will burn calories for you. But we just have to give it time. So, that’s my super long answer to two or three of the primary reasons that I think could be so hard emotionally. Hopefully that’s helpful.

I’ve got a bunch of more questions here, so I’m going to try to go a little bit faster. Sorry, but that stuff gets me amped up, because it’s absolutely not fair.

Alright more motivation stuff. Again remember, success is a function of expectation. That’s why a special shout out to these members because they’ve been exceptionally active and I so, so appreciate that.

Success is a function of expectation. So if you’re me and you’re super neurotic, I am one of the most neurotic persons you’ll ever meet. In a good way I guess. I’m the person who while I was at university was like , ‘Oh you got a 99 out of a hundred on the test.’ And you’re like, ‘Why didn’t get a hundred.’

Or when you get Amazon reviews on your book, ‘There’s the 1 percent 1-star reviews. I want all 5-star reviews.’ .

One of the most profound things I was ever taught on my journey was by my elder brother. He told me, ‘Jonathan you can become elected president with 51 percent of the vote. The point is 49 percent of people can disagree with you and you can become the most powerful person in the world.’ What’s the point of telling the story now?

My expectation that I’m failing. If you ran for president and your expectation was that you get 99.9 percent. You could win the greatest landslide in history and still feel like a failure. Because of your expectations.

Here’s a great example, I think. If I do say so myself. If you went into a marriage or relationship of any kind, thinking that 100 percent of the time you and your significant other are going to be like, ‘Do-do-do. There are no problems ever.’ You’re going to think your relationship is a failure while your relationship might be in the 99.9 percentile of success because your expectations are not in the right place.

But if your expectation is – I don’t know what the expectation should be but let’s say the expectation according toJohn Godman at the University of Washington who’s done a lot of research that is very interesting- if your expectation is more like, ‘We have a lot more positive interactions than we have negative interactions. It’s much easier for me to think of positive things about the other person than negative things.’

If those are your expectations, then the first bad thing that happens and you’re like, ‘That’s the first bad thing that happened, the past ten things that happened were good. It’s okay.’

Because your expectations haven’t been violated. Why am I going on the side track? Because if your expectation is, ‘I am going to lose weight quickly.’

The only thing that will make you ‘happy’ are the exact same things that will make you fatter and sicker long term. I hate to use the term ‘fatter’ but it is true and it is accurate because the way to meet the expectation of rapid weight loss is to starve yourself which will break your metabolism and will cause you (as soon as you stop starving yourself) to gain back all the weight you lost which will be predominantly muscle and water as fat.

And then you will yo-yo diet and you’d be in a worse position but for the 8 weeks that you were ‘losing’ weight, you were like, ‘I am succeeding.’ But long term it doesn’t help, because the expectation is so important.

If your expectation was, ‘Five days a week I am going to complete one step in the Ignite Step-by-Step program. Five days a week I’m going to post something in the SANE Support Group in a Gratitude Journal. This week I am going to eat one more serving of non-starchy vegetables per day than I did last week.’

If you have goals like that which you can control and reach and you do them consistently over time, I promise you that in six months from today you will be at a place that you can’t even imagine in terms of wellness and happiness and success.

Then six months after that you will be in another place where you’re going to look back and say, ‘Oh my goodness. On March 14th, 2016 I cannot even believe where I was. For one year I was SANE I was consistent, I had my expectations aligned with biology not mythology. ‘

Write that down ‘Make sure your expectations are aligned with real biology not marketing mythology.’

I think that’s going to be super helpful. I know I need to take my own advice when it come to setting proper expectations, but I can tell you from personal experience that the biggest transformation for me both personally and professionally has been when I have checked my expectations against reality.

There are a lot of things that I want to do with our program together. I have to say to myself to not compare like, ‘Weight Watchers’ is doing X.

Well, yeah. ‘Weight Watchers’ existed since 1960’s so it’s not really fair for me. What I can say is one year ago we were doing this and today we’re doing this, and the next year by this time we’ll be doing this. Giving time for the natural process to happen. Hopefully that’s helpful.

Alright. Meal prep for the week? I have purchased the containers that I need, I am absolutely ready.’

When you go SANE, you’re going to become a Tupperware champion. But you don’t actually need Tupperware use a little trick so we go from super esoteric and benign. If you eat things like cottage cheese, or Greek yogurt or SANE forms of dairy and you buy them from Costco.

I keep those containers. I got all sorts of Greek yogurt containers that I am re-using. It’s good for the environment. It’s good for SANity and it saves you money on the different travel containers and such.

Someone is asking here, ‘For someone who travel seven months out of the year for work. Is there a great travel blender that I would recommend?’

I don’t know. I’m sorry. I would probably pick the smallest and most powerful that I could find. I can tell you that the Vitamix is not going to work. That thing is a beast and really loud. I’ve even had Vitamix blow circuits in the wall. It’s like the lawn mower on your counter. It’s a powerful machine.

I would just go for the most horsepower you could find in the smallest size.

Sharon, Live question. ‘How much chia seeds should I add to a protein shake?’

Sharon it depends on where you are. In terms of your SANity, I believe the serving size for chia seeds is 2 tablespoons.

If the goal of your shake was to help you get to 4 servings of whole food fats per day. Then how much you add to that shake is a function of where you are at relative to your goal for the day. Does that make sense?

If you’re going to drink 3 shakes and in the other meals you’re eating you’re not going to be eating much fat. Then I would add a bunch of chia seeds to my get to my whole food fat goals.

But if you’re just getting started with SANity and you’re eating sugars and sweets. Maybe you’re eating some cheese and some less SANE things then I wouldn’t add any fats to the smoothies. I would let the smoothies to be pure vegetables and pure protein, like Greek yogurt, cottage cheese, whey or rice or pea protein, simply because what you’re eating is a function of your goals.

People say, ‘Should I do X in the wellness world?’ It’s a little bit like saying what is the proper major?

What is the right kind of music to listen to? There is no such thing as the right kind of music to listen. Someone is walking down the aisle for their wedding. There is an appropriate and ideal form of music for that scenario.

If your goal is to become a stock trader. Or if your goal is to become a doctor, there are probably some optimal college courses to take.

Without knowing what our goals and our unique position, these articles on the web which are like, ‘This food is good.’

Well, good in terms of what? Good for whom, in what context.?

I’ve used this example a couple of times, ‘Are cigarettes good or bad?’

Well, as a general rule of thumb they’re bad. You probably shouldn’t smoke cigarettes ever. Has research happened that shows that cigarette could probably have some benefit for people suffering from Alzheimer’s? But that’s a ridiculous corner case.

We always have to think in terms of the whole person, the whole scenario, the whole thing. ‘Is this good or bad?’ without saying anything else is a mindset that I would beg us to give ourselves permission to break out of.

Excuse me Sharon, if you don’t mind. I know you didn’t ask that. The question is not, ‘Is 2 tablespoons of chia seeds the right amount to put into the smoothie?’ We’ve got to say like, ‘If I’m eating these other things and my goals are this. Is this much chia seed the right amount?’ Your question was way better than the question I just asked.

Or ‘How much chia seeds should I add to a protein shake?’ The best way I can answer that question is I could say, ‘What are your goals in terms of whole food fat intake?’

Then I would add, ‘Chia seeds are an optimal source of whole food fats. If you choice is between eating cashews and chia seeds, then chia seeds are an optimal source, and you can see a list of optimal versus regular SANE foods in the second lesson of the very first course in the Step-by-Step Program.’

Fran, ‘What is the status of your snack products? Waiting to place an order.’

Got good news for you, we missed you on one of those calls but I gave early access to it. It’s not publicly available yet, but is available to Ignite members. I’ll tell everyone here the secret way to get it. It’s going to be a while before it’s available to the public.

If you go to the SANE Store, store.SANESolution.com and you type in ‘Crisps’ you can find it there. It is secretly available, already. We did get USDA approval and people have asked what is it.

There’s a new technology, it might not sound super appealing. Pork rinds are traditionally processed in an unhealthy way and deep fried. That’s not healthy.

However, if you are okay to eat pork. I apologize if you’re kosher or if you’re vegan. If you render the fat out of the pork skin, what you’re left with you can easily transport. Put it in the microwave and it pops like popcorn. It’s 60 percent protein and rest of the fat is coming from predominantly mono-unsaturated fat. The reason people say olive oil is so healthy is because it’s high in mono-unsaturated fat. What you end up with is rich super high in protein and amino acids which are otherwise difficult to get like glyceme. It can help with joint pain, skin health.

I know it sounds gross because we don’t eat skins of the animals anymore and there are aspects of the skin–I know it sounds like Silence of the Lambs. It’s like a sex-ed class. We’re going to say some organ names here. Let’s be professional. It’s a unique SANE way we’ve taken pork skin, rendered out the bad stuff and all you have is the USDA approved microwave-able ( we wanted to call them Bacon Crisps, but the USDA would not allow us to use the term ‘bacon’ because it’s not bacon) So instead we call them Baken Crisps. They are like nuggets but when you put them in the microwave they’re like pop corn kernel and poof up. They’re delicious and you can season them, because we don’t add salts or anything else to them. Some people might find them bland. I love them and eat them every day. So they are available Fran, and thanks for the shout out.

Judy, ‘Do we ship overseas?’

We can. We use the United States Postal Service so it can be very expensive, unfortunately and that’s something we’re trying to work on. Just send a note to customer support email address. We can do custom orders if you want to do stuff in bulk. Especially if you are an Ignite member, we’re going to do everything we can to take care of you.

We’ll never make a profit off shipping stuff internationally and will do it at our cost. Our cost is very high because we don’t have international distribution centers yet. That is something for which I have to set my expectations, ‘Jonathan, why don’t you have distribution centers in 50 countries?’

I’m like, ‘Well, we just started having SANE food in this country about a year ago, so Jonathan you’ve got to give yourself a second.’

So, I’m working on it. I promise you I’m not sitting on a beach drinking Mai Tais for a couple of reasons. One is I don’t drink alcohol, not that I have anything against it. But I just don’t personally. Mostly because I’m pretty uninhibited without drinking alcohol so I’m just a little worried what would happen if I did drink alcohol.

Actually funny story. I only drank alcohol twice in my life. Once in my high school, which I should not have done because it was illegal. Actually twice. I was in a fraternity in college so there was no inhibition to it. Interestingly, my wife has also never drank alcohol so we are a very unique couple in this sense that combined between us we’ve only drank alcohol two times.

If you ever see less of me, that’s a good sign that something is happening. When you do see me again. There’s going to be some good stuff coming at the other end. I’m not going anywhere, this is my whole life, I love it.

We are running out of time, so I’ll close by telling how happy I am to be here and how thankful I am to you for giving me this opportunity to share this information with you. I know what we’ve covered here is a lot and new. Ignite program has a lot in it and it can seem overwhelming. Idon’t know how many steps there are–lets just say there are 300.

Is it overwhelming to complete 300 steps which each take 10 minutes by next week ? Absolutely.

Is it overwhelming to complete 300 steps that each take 10 minutes over the next 2 years ? Absolutely not.

That would be 5 or 7 minutes a day. That’s why timeframe is so important.

Thank you, I’m so happy to be here. We’re going to have another one of these next week. Then I’m going to be gone for my first vacation in two years with my wife to celebrate our 10th anniversary.

However we are going to extend everyone’s access to these Calls by however many weeks that is. So you’re not going to miss out on anything. As there’s going to be a little bit of a pause and will pick it back up and it’s going to be awesome.

Thank you everyone for saying the nice things. Please, if you’re not in the Support Group, go there and use the interactive tool to how to use the tool. Please try these and use them. If you are in the Support Group and people are confused, help them. If we all help each other we can do some amazing stuff. Thank you. The entire SANE team is so thankful. I’ll be back next week and after that we’ll be back better than ever. All right thank you everybody, see you later.

SANE Psychology

  • Let’s say this cup is 12 ounces. I’ll put this cup in front of you and I say, ‘This is a 12 ounce cup of water,’ and then I pull out another cup from the other side and I have gasoline in this cup. And I say, ‘Well, 12 ounces is 12 ounces.’ You would say, ‘Yes, Jonathan. That’s true in one sense. But in the life threatening sense it’s not true at all because sure I would happily drink this 12 ounces of water, but I’m not going to be drinking this 12 ounces of gasoline.’ That’s the problem with the quantity and the calorie comparison. So yes, protein is protein in terms of the fact that we have words that categorize things. We have three macronutrient categories; protein, carbohydrate and fat. So yes, the stuff you find that has amino acids in quinoa is protein like the stuff that you find in salmon is protein. But qualitatively it’s totally different. Just like qualitatively one calorie is not the same as another calorie. Just like milligram pill is not the same as milligram pill. Or just like ounces of liquid is not like ounces of other liquid.

 

  • Calories; one could be filled with a hundred calories of toxic nonsense and another thing could be full of a hundred calories full of nutritional therapy. It’s a huge distinction. That’s what a SANE lifestyle is all about. It’s about looking at the quality of what’s going on, of what’s going into our body, what’s going into our mind, how we’re moving our body, and looking at things qualitatively not just quantitatively.

 

  • In a culture in which we have come so far in so many different areas in terms of gender equality we’re still like, ‘Yeah, you know women really shouldn’t eat food and they definitely shouldn’t lift weights because women are supposed to be small and weak and fade into the background.’ What? Is that what we’re really saying? Is that what Weight Watchers is really saying when it says ‘Watch your weight.’ The name of the company is ‘Watch your Weight.’ Watch your kids grow up. Watch your relationships blossom. Watch your professional aspirations come into bloom. Don’t watch your weight.

 

  • The single most effective way to heal your metabolism and heal your hormones is by eating an abundance of the right quality of food. Meaning if you’re not eating 2 to 5 pounds of food per day – notice I didn’t say 5000 calories per day – the vast majority of which comes from non-starchy vegetables and nutrient dense proteins which take up a lot of space. You’re not giving your body the raw materials it needs to heal itself.

 

  • Then the third mental roadblock is it takes time for a natural processes to happen in a healthy way. There are all sorts of crazy options like fen-phen, ephedra, Amphetamine, and steroids you could use to have unnaturally fast weight loss results. But then that will cause unnaturally dangerous side effects.

 

  • I don’t like the term bio-hacking: would you ever want to bio-hack children? If we wouldn’t want to do it to children, why would we want to do it to adults? You don’t bio-hack a 2-year old. You don’t hack anything. You heal things. Healing takes time. Here’s the beauty and here’s the difference between healing and hacking. A hack by definition comes from information technology. A hack is what you do when a computer program isn’t working and you need to fix it temporarily, in a way that you will then change for real later.

 

  • When you go SANE, you give your body time to heal, to sugar detox, to become fat adapted. All these things that we talked about in the program. When you give it time, it will give you all the time in the world. I like to say, ‘Give SANE a year.’ It might not take a year, depending on where you are. It could take 6-months. But if you give SANE a year, which seems like a long time in the ‘fat loss world’. But in the ‘everything else world,’ a year is nothing. You go to college for 4 years to get a business degree that may or may not serve any good. That’s 4 years and $80,000. Give SANity one year and it can reverse 40 years of damage and set you on a path to be successful for the rest of your life.

 

  • Success is a function of expectation. Make sure your expectations are aligned with real biology not marketing mythology.

 

What to Eat

  • Remember, oil is not SANE. That doesn’t mean it’s unhealthy, but it’s not SANE because oil is not a whole food fat. It’s the fat from a whole food extracted out so it’s refined concentrated fat, doesn’t mean we should never use oil. But I think this individual was led to believe that they should use coconut oil liberally because it burns fat. Now we know coconut oil does not in itself burn. In order for coconut oil to burn fat, in order for anything to burn fat you would actually have to use up more calories being processed by the body than those put into the body. Those foods exist. That’s what most non-starchy vegetables are basically pure fiber and protein.

 

  • Oil is not SANE, there’s no fiber in it. None, zero protein, and there is no water. So there are three things, the key components that are the common denominators are satiety, aggression, nutrition, and efficiency. None of them are in oil. So that’s why oil is in “other fats” in the SANE spectrum. The only reason to use oil is because you have to and I would encourage you to explore ways where you don’t have to use it at all, or you can use it a lot less of it.

 

  • There are cooking techniques such as braising, boiling, or broiling that can be great ways to still have delicious flavor and delicious taste. When you’re cooking that piece of salmon just lay down a thin layer of water in the bottom of the pan and that will prevent it from sticking and it will add wonderful of moisture to the fish. The indiscriminate use of oil does not increase your SANEity at all. It’s not SANE.
  • I love blending so much; blending is taking a whole food and essentially just pre-chewing it for you. All the fiber is there, all the nutrient is there. All the SANEity is there.

 

  • So again carbs are not the enemy at all. We just want to make sure that carbs are coming from the SANEst source possible. From sources that are as high in water, fiber and protein as possible.

 

  • If you’re eating seafood and you’re eating egg whites those are brilliant, delicious super nutrient dense sources of protein. They have extremely high biological availability which means your body can make use of them and that’s extremely important.

 

  • I love chia seeds. They are in the SANE All Purpose Baking mix. I eat them every day. There’s nothing in the world that helps me with my gut motility, to use the technical term.

 

  • Another reason I love chia seeds is they’re really high in omega-3 fats. However, it’s really important to know that an omega-3 fat isn’t an omega-3 fat. There are three different forms of omega-3 fats. I’ll just do the short versions, ALA, EPA and DHA. ALA is found in plants. EPA and DHA are found in animals–predominantly fish.

Exercise

  • Six-pack abs are not natural. There’s nothing wrong with having six-pack abs. It’s great. But it’s a little bit like being able to play a Beethoven concerto or sonata on a piano. It is great, but it’s not something that you can just casually do. Anyone who can play the piano professionally has put a professional amount of effort into doing that. When we see these magazine and they’re like, ‘Look at this person. He has six-pack abs.’ Yes, we could do that too, if we put a professional level of time and effort into looking that way.

 

  • Professional basketball players and professional piano players are like fully grown oak trees.. Yes, we can do all of those things. We could do them all. But we can’t do any of them in 30 days. And we know that. It takes time.